1. Scope
This Privacy Policy explains how Arcturus Industries LLC (“Arcturus,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you use our main website and related website services.
It applies to our website, newsletter subscriptions, support tools, and communications with us.
Purchases are completed through our Shopify-hosted online store. Personal information collected through the store or checkout process is governed by our separate Shopify Store Privacy Policy.
2. Controller and EU Representative
The controller responsible for the processing described in this Privacy Policy is:
Our representative in the European Union is:
Individuals in the European Union may contact our EU representative regarding matters relating to the processing of their personal information.
3. Personal Information We Collect
Depending on how you interact with the website, we may collect the following information.
Information You Provide
- your email address when you subscribe to our newsletter;
- information you submit through support tools or chat conversations; and
- information you provide when communicating with us.
Technical Information
We and our service providers may process technical and operational information necessary to operate, secure, and maintain the website, including:
- IP address;
- browser and device information;
- server and application logs;
- basic security and operational information; and
- referral information, including the website or campaign that directed you to our website.
4. How We Use Personal Information
We may use personal information to:
- operate and maintain the website;
- provide customer support;
- respond to inquiries and requests;
- send newsletters and updates to subscribed users;
- prevent spam, fraud, abuse, and unauthorized activity;
- maintain the security and reliability of our services;
- comply with legal obligations;
- enforce our terms and policies; and
- measure website traffic and the effectiveness of referral sources using aggregated or privacy-preserving analytics.
5. Legal Bases for Processing
Where European Union, European Economic Area, or United Kingdom data protection law applies, we rely on one or more of the following legal bases:
- Consent: for newsletter subscriptions and certain optional communications.
- Contractual necessity or pre-contractual steps: for support requests and communications relating to your requests.
- Legitimate interests: for website operation, security, fraud and abuse prevention, service improvement, support administration, analytics, and business recordkeeping.
- Legal obligation: where processing is necessary to comply with applicable law.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
6. Newsletter Communications
If you subscribe to our newsletter, we may send you updates, announcements, and marketing communications.
We use email service providers to manage and deliver these communications.
You may unsubscribe at any time by using the unsubscribe link included in our emails.
We may retain records of subscriptions and unsubscribe requests where reasonably necessary to maintain business records, prevent abuse, and ensure that marketing preferences are respected.
7. Support Chat and AI-Assisted Responses
Our support tools may use third-party artificial intelligence and automation providers to assist in generating responses to inquiries.
Information submitted through chat or support requests may be processed by these providers solely to provide support, operate the service, and improve support workflows.
Where provider settings permit, we configure these services so that customer support conversations are not used to train third-party artificial intelligence models.
Do not submit payment card information, government identification numbers, health information, or other highly sensitive information through chat.
8. Cookies and Analytics
Our main website does not currently use cookies for advertising, behavioral profiling, retargeting, cross-site tracking, or marketing analytics.
We may use cookies or similar technologies that are strictly necessary for website operation, support functionality, security, fraud prevention, or administrator access.
We use a privacy-focused analytics provider to understand website traffic and how visitors find and use our website, including referral sources and campaign information such as UTM parameters. We use this information to measure website performance and the effectiveness of our marketing activities.
We do not use this information to create advertising profiles or track your activity across third-party websites.
Additional information is available in our Website Cookie Policy.
9. Disclosure of Personal Information
We may disclose personal information to trusted service providers that support our business and services, including providers of:
- website hosting and infrastructure;
- databases and storage;
- email delivery;
- customer support;
- artificial intelligence and automation tools;
- analytics; and
- security and operational services.
We may also disclose personal information:
- where required by law;
- where necessary to protect our rights, users, services, or business; or
- in connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of all or part of our assets.
We do not sell personal information. We also do not share personal information for cross-context behavioral advertising, as that term is defined under applicable United States privacy laws.
10. International Transfers
Because we and our service providers operate internationally, personal information may be transferred to, stored in, or processed in countries other than the country in which you reside, including the United States.
Where required by applicable law, we use appropriate safeguards for international transfers, which may include contractual protections, transfer impact assessments, standard contractual clauses, or other lawful transfer mechanisms.
11. Data Retention
We retain personal information for as long as reasonably necessary to operate our services, maintain appropriate business and compliance records, respect subscription and unsubscribe preferences, resolve disputes, prevent abuse, enforce our agreements, and protect our business and users.
In determining the appropriate retention period, we consider the nature of the information, the purposes for which it is processed, applicable legal obligations, and whether the information remains necessary for legitimate business, security, or recordkeeping purposes.
We delete or anonymize personal information when it is no longer reasonably necessary for these purposes, unless longer retention is required or permitted by law.
12. Privacy Rights
Depending on your location and subject to applicable legal limitations and exceptions, you may have the right to:
- access personal information we hold about you;
- request correction of inaccurate personal information;
- request deletion of personal information;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent;
- receive certain personal information in a portable format;
- object to direct marketing; and
- lodge a complaint with a competent privacy or data protection authority.
To exercise an applicable privacy right, contact support@arcturus.vision with the subject line “Privacy Request.”
We may request information reasonably necessary to verify your identity and process your request.
13. California and Other United States Privacy Rights
Depending on your state of residence and whether the applicable law applies to us, you may have rights to request access to, correction or deletion of, or a copy of certain personal information. You may also have the right to appeal a denied privacy request.
We do not sell personal information or share personal information for cross-context behavioral advertising.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
14. Children’s Privacy
Our website may be viewed by families and by individuals interested in video game accessories. However, our website services are not directed to children under 13 or to children for whom parental consent is required under applicable law.
We do not knowingly collect personal information from children where prohibited by applicable law.
Please contact us if you believe that a child has provided personal information without the required consent.
15. Security
We use reasonable technical and organizational measures designed to protect personal information under our control.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
16. Complaints
Please contact us first if you have concerns about how we process personal information.
Depending on your location, you may also have the right to lodge a complaint with the privacy or data protection authority responsible for your jurisdiction.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page and identified by a revised “Last updated” date.